.YOU MAY certainly not know it, yet various typefaces bring about various emotional states. Serif font styles, with little strokes at the ends of letters, are commonly located in publications and newspapers. They appear credible and authoritative. Sans serif fonts, which appear, can easily show up contemporary as well as laid-back. Graphic uniformity provides visitors a sense that they recognize where they stand it assists to create leave. In the case of The Economic expert, it prepares the hue for our writing.